01 / THOUGHT
Understand the evidence.
Research findings, accessible explanations and training to sharpen your thinking about subscription and membership markets.
Research · Learning · Expertise
MEMBERSHIP & SUBSCRIPTION MARKETING
Evidence for
stronger
memberships.
Understand why people join, why they stay and what brings them back.
Fangenics turns academic research and real-world fieldwork into practical tools for better marketing decisions.
For sport, leisure, arts, attractions and associations.
THE MEMBER RELATIONSHIP
Why do members stay?
Look beyond the renewal. Understand the experience, value and connection behind it.
Built on research.
Grounded in practice.
20+
years of research
200+
field studies
50+
membership organisations
A NEW HOME FOR THE EVIDENCE
From knowing more
to deciding better.
We’re bringing research, learning and practical tools together in one place. Most resources will be available free, drawing on twenty years of government, university and industry partnerships.
02 / ACTION
Investigate your organisation.
Configurable satisfaction and lapsed-member surveys, with reporting tools to help turn member feedback into decisions.
Satisfaction · Churn · Rejoining
Research developed with organisations including the Australian Football League and Cricket Australia.
IN THE MEANTIME
A membership question
worth investigating?
Talk to Professor Heath McDonald about research, consultancy or applying the evidence to your organisation.
Contact Heath on LinkedIn (opens in a new tab)Professor Heath McDonald
RMIT University
Membership & subscription research
Melbourne, Australia